A Brief History of Heywood-Wakefield: Why Going Blonde Wasn’t a Dumb Idea

 Madison Arm Image The Amish craft solid wood designs that often replicate the popular look of Heywood-Wakefield. Unless you have a love for solid wood furniture from the golden era of Modern design (circa 1936-1966) you may be unfamiliar with the name Heywood-Wakefield and the furniture associated. Among admirers and collectors of this company’s designs it is wildly popular. Its famous eagle mark, found emblazoned on the underside or in the drawer of an original piece, sets hearts racing.

Heywood-Wakefield had over 100 illustrious years of creating top quality furniture before it introduced its “Heywood-Wakefield Modern” furniture line in the 1930’s. In about 1826, when John Quincy Adams was the nation’s president, a group of five brothers in Gardner, Massachusetts, Walter, Levi, Seth, William, and Benjamin Heywood began crafting simple, handmade, wood chairs in a small barn. Originally the majority of the brothers were store proprietors but helped Walter part-time in the wood shop. The boys did well and by the late 1800’s the Heywood Brothers Company was producing a much larger variety of furniture than seating.

Along the way the brothers absorbed its biggest acquisition, Cyrus Wakefield’s Wakefield Rattan Company. Initially they ran it as a joint operation, and the two firms became known as The Heywood Brothers and Wakefield. Fortunately they shortened that to Heywood-Wakefield Co.

Within five years, Levi Heywood moved to Boston. Here he established an outlet store for the family to sell the Heywood brother’s chairs. Benjamin and younger brother William stayed behind in Gardner to manufacture. Tragically, in 1834 a fire destroyed the Heywood’s chair shop, causing Levi’s return to Gardner a year later. The shop was never to be rebuilt. Initially comprised of Benjamin, Walter and William Heywood, Moses Wood and James W. Gates, a definitive partnership-B. F. Heywood & Company was formed in 1835. It was then that Levi Heywood persuaded the company to move to the shores of Crystal Lake in Gardner. The company factory would remain here until the business closed its doors more than 140 years later.

As the Industrial Revolution moved forward in the Victorian age, Levi’s insisted on the installation of new machinery, much to the dismay his wary partners. By 1844 a second partnership-Heywood & Wood had been formed, with Levi and Moses Wood only. By 1849 Wood’s name had disappeared from the company’s title. Then in 1851 Heywood Chair Manufacturing Company was born.

In contemporary times the furniture company became famous for its Modern Line. The company was able to partner with a stellar group of designers such as Russell Wright, Gilbert Rhode, W. Joseph Carr and Alexis J. Saknoffsky.  This progressive group of designers created modern furniture from what many misidentify as maple. Instead the company used solid birch that was steam bent and left blonde. The “The Heywood-Wakefield Modern Line,” with its 50’s blonde or modern blonde birch, was unprecedented. Various lines were introduced with names like “Sculptura”, “Crescendo” or “Kohinoor”.  These were aesthetically appealing, high quality and creativity.

At one time the company created and delivered items ranging from chairs, to baby furnishings, railroad car seating, rattan designs, and even toy vehicles. While the company did use many types of wood, the birch was its signature. Sadly it seems all good things must come to an end and the Heywood-Wakefield Company retired itself into the legend only a blonde could live up to in 1966.

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